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Tag Archives: trade show marketing
How to create a personalised trade show experience for visitors
The world of marketing, thanks to the widespread use of the internet, digital technologies and rich data sets, is getting more and more personalised. However, the exhibition, trade show and conference industry is largely left untouched and unable to utilise this marketing opportunity – or is it? This point was argued by Tom Hall is […]
Ways to use LinkedIn to promote your event
When working within sales or marketing, you will attend many events that are hosted by other people, but every so often your company may decide that it is time to host its own conference in order to target specific industries and new potential clients. While it may sound simple at first, any one who has […]
Ways to make your exhibition stand last longer
Everyone knows that a damaged and dirty looking exhibition stand gives an unprofessional appearance but keeping your banner stands and display stands looking great and fresh is easier said than done when exhibition attendance requires a lot of travelling. Trade shows are a great way to get your company’s message out there and generate new […]