August 26, 2016

Getting the most for your trade show visit

1 As a marketing professional it’s likely you’ve attended a trade show, manning your own exhibition stand with the aim of generating sales, interest and contacts for your company. If you’ve been invited to attend a trade show as a guest it’s a different experience altogether, but one that you can get just as much from.

Before the trade show

Planning and preparation before attending a trade show can make it far more productive and ensure that you get more out of it. The first place to start is by pre-registering for the event, not only will this generally give you a discount, it means you’ll be processed quicker on the day too.

At least several weeks before the show you’re likely to receive a schedule of workshops and seminars as well as details of who will be exhibiting. This means you can get a good idea of what you want to do while attending the event and think about your overall objectives, reflecting this in your plans. For instance, if your main aim is to re-establish old relationships you can plan ahead and arrange to meet contacts, or if you want to hear new ideas you can ensure you get a front row seat to an innovative lecture.

It’s a great idea to set up some pre-arranged meetings with key clients and figures that will be attending the event too. While booking in meetings can be beneficial, ensure you leave yourself enough time to experience the event and meet new people.

During the event

How you get the most out of a trade show will depend on your own personal objectives but there are some things everyone should do. Firstly, while you’re sure to have individuals and companies that you want to speak to already in mind, don’t dismiss newcomers or start-ups. They could offer you something new or a service at a better value. Going to a trade show with an open mind means you have the right attitude to discover something new and innovative. While you’re there speaking to as many people as possible and learning about different companies, including your competitors, can help you learn about upcoming opportunities, wider industry trends and potential client leads.

Be sure to take advantage of the educational opportunities on offer too, you could pick up new ways of working through seminars and conference sessions.

After you’ve headed home

After the trade show has finished don’t waste the information or contacts you’ve gained from it. Most people leave a show with a bag full or brochures, leaflets and business cards that eventually end up in the bin. Sort through the information once you’re home and decipher what is useful and what can be thrown away. It’s also worth considering what your colleagues may find useful.

If you’ve met someone you think could be a useful contact, drop them an email a few days later to ensure they remember you too. Improving and forging new professional relationships is one of the biggest advantages of attending trade shows and can prove invaluable to business operations.

August 25, 2016

Ways to make your exhibition stand last longer

3 Everyone knows that a damaged and dirty looking exhibition stand gives an unprofessional appearance but keeping your banner stands and display stands looking great and fresh is easier said than done when exhibition attendance requires a lot of travelling.

Trade shows are a great way to get your company’s message out there and generate new leads, as well as engaging with current customers. Your exhibition stand plays an important role in how your company is perceived, try following these dos and don’ts to make your stand last longer.

Do:

  • Do store materials in graphics tube – Whenever you’re not using your banners and display graphics roll them, with the image facing up, and place them inside a graphics tube. It’ll stop them from becoming creased and wrinkled, as well as preventing moisture and other elements from affecting them.
  • Do clean your materials carefully – Your display materials will no doubt get dusty and dirty at some point, despite your best efforts to prevent it. Your banners and displays can be cleaned but you’ll need to do so carefully and gently to avoid ruining the graphics. Be particularly careful around the edges – this is where exhibition materials can quickly start looking worn.
  • Do pick quality marketing materials – Whether you’re looking for a roller banner or a pop up display, choosing good quality marketing materials can save you money in the long run. While you may be working to a strict budget, spending extra on your stand initially could mean it will last far longer.

Don’t:

  • Don’t use your indoor displays outside – Pop up stands, roller banners and other materials designed for indoors use are likely to become damaged if used outside, with slight breezes knocking them over and rain leading to marks. If you’re attending a trade show outside it’s best to get materials that are specially designed for outdoor use, these will have additional weight, stability and durability when it comes to unpredictable weather.
  • Don’t rush to get everything away – Once a trade show has come to an end it can be tempting to quickly throw everything in the car in a rush to get home. However, failing to properly disassemble and store your items means they’re more likely to get damaged as you transport them.
  • Don’t stick additional materials to your stand – If you’ve got some extra information or are running a promotional offer you might think about sticking some additional materials to your stand. Doing this can easily lead to tears and marks though. Instead, display the extra information in a different way or consider having new banners and displays made to reflect the changes.

August 17, 2016

Why the colour of your exhibition stand matters

2 The process of planning a trade show attendance is very complicated but contrary to popular belief, the task of securing a place at a trade show is the easy part. Once you know the size and shape of your exhibition stand or tradeshow booth you then need to dress it accordingly to spread your brand message, to achieve all of your business goals and ultimately to secure good return on investment on the purchase of your booth.

There are many things that we consider to be important when co-ordinating the design and organisation of an exhibition stand, but one thing that often gets overlooked is the role of colour. The tones used on your exhibition stand not only help to keep your overall appearance in line with your brand guidelines, but they can influence thought processes and emotions that passers by relate to your company too! The colour you use on the posters, pop up display stands and any other element used to create your exhibition stand do matter. Are you thinking of choosing any of the colours we have listed below? Read on about the effect it may have on your customers, before choosing your colour scheme!

Blue – calm and loyal

The colour blue is seen as provoking a sense of calm and relaxation, perhaps due to it associations with nature and the wide open sky! As well as making passers-by feel at ease, it is also suggested that this shade can increase productivity, perfect for ensuring your staff perform well! If your brand message supports making your customers feel calm and secure, then blue may be good for you.

Purple – royal and mystic

A deep, rich purple is associated with royalty, giving off a sense of luxury and authority. If your business is promoting a new, exclusive product or service as a trade show, using a darker purple may help to create interest in the item.

Red- strong and stimulating

It is no secret that red is a strong, intense colour, but did you know that is can have a physical effect on the human body? This hue can often cause increased blood pressure, causing the heartbeat to race just that little bit faster than normal. If you are thinking of using the colour red, do so in only small, focussed areas, so as not to overwhelm your customers!

Yellow – optimistic and cheerful

Yellow is bright and airy, often associated with the sun and summers days, provoking a sense of optimism. Orange can also have this effect, providing a less intense burst of bright, vibrant and fresh colour.

If you need help choosing which colours to use on your exhibition stand, our dedicated team of graphic designers will be happy to help! Get in touch with us here at PrintDesigns today, to find out more.

August 15, 2016

Copywriting tools for successful marketing

1 Whether you are the marketing manager, a marketing assistant or CEO of a company, at some time during your working life you will need to write copy to use on your marketing collateral. Not everyone is gifted when it comes to writing, and even those who are can find this task to be quite daunting, especially if this copy is going to be printed on an exhibition stand, flyer, magazine or any other kind of product where it can’t be edited easily!

We specialise in helping businesses of any size with their marketing efforts, and if you are browsing our website today because you are looking to purchase a new printed product such as an exhibition stand, poster or product manual then read on. We have selected the most useful online tools that can help with the design process of your new product, helping you to produce the most successful piece of copy possible!

Grammarly

Grammarly is an incredible tool, and once installed it will perfect any copy you import into it as well as proof reading and correcting any text that you write online (including blogs, emails and social media)! Grammarly can adapt to the writing style appropriate to where the text is going to be placed, and is certainly not a ‘one size fits all’ type of application. Whether you are writing a formal instruction manual or an informal blog, Grammarly can recognise the individual rules and ways of writing for each style to help you get it right every time!

Words to use

Successful copy will inspire an audience rather than boring them, and Words to Use helps you write text that will entice the reader in with the very first sentence. There are thousands of words in the English language, but some are used more than others and these common phrases can often fall on deaf ears. With Words to Use, you can browse the subject or category that you are writing about to find an extensive list of alternative nouns, adjectives and phrases to spice up every paragraph.

Rhyme Zone

Just as an expansive vocabulary can catapult your copy straight to the top, techniques such as rhyming can also help to spread your marketing message in a way that is fun and isn’t too ‘salesy’. Rhyme Zone is a handy tool that helps you find rhymes, synonyms and more for any word imaginable. If you’re lacking inspiration when writing your next piece of text, heading to this website can get your creative juices flowing.

What is your go-to tool to help with writing copy for your exhibition stand or flyers? We’d love to know!

August 12, 2016

Unhappy with your display stand? Who is responsible?

4 If you are in charge of ordering a new display stand, pop up banner stand, or any other kind of large format marketing material for your company it can be a very daunting task. With tight budgets and even tighter deadlines it is important to get things right first time round! The process of ordering these kinds of products can be more complicated than many people imagine, with lots of things to think about that may be new to you, especially if you aren’t outsourcing your design work to a professional graphic designer and are arranging everything in house.

If guidelines for each process aren’t followed effectively then unfortunately sometimes things can go wrong, and it isn’t always the printing company that is to blame! To help things run smoothly next time you are given the task of arranging your companies brand new display stand, pop up banner stand, flyers or other promotional products, here is a list of the responsibilities that you, the client and us, the printer are all accountable for – if we both adhere to these rules then you will get the banner stand you dreamed of every single time!

The client

Whether you outsource your artwork to a professional designer or you create your graphics in house, it is your responsibility to ensure that whatever you send to the printer is exactly how you would like it to appear on the final product. You need to check for typos, image errors or any other faults in the artwork before you submit it. The printing company cannot be held responsible for proofing each document it is sent and can only work with the file that is given to it.

You or your designer also needs to properly understand the printing process in order to supply artwork that is compatible with the printing procedure. This includes setting up the image so that it is 300dpi (or any other resolution that a printing company requests), creating a document with the appropriate bleed setting and saving the final file out with these bleed and crop marks visible. If the job involves using an unusual material or paper to print you should also be aware that this will affect the appearance of various colours that are printed onto it.

The printer

Once given a good quality image file, the printer is responsible for ensuring that this is reproduced to an extremely high standard with good colour reproduction and registration. When packing the product, the printer must ensure that all ink is sufficiently dry to prevent any smudging or any pieces of paper sticking to each other. They must also package the product so that it will not endure any damage whilst in transit. Any trimming of the paper must also be completed to a high standard, keeping accurate to any guideline and producing a clear, sharp edge.

Ordering a high quality display stand or any other printed item is a two way partnership, and we strive towards keeping our part of the deal every time! If you have ordered a product from us and are unsure about any part of the process then our helpful team members will be happy to guide you along the way.