October 19, 2016

4 simple ways to improve your trade show booth

pd Business owners know that trade shows are an integral part of their sales strategy, regardless of the industry that they are in, meaning that the marketing department can often feel under pressure to perform well and to generate interest in the business. And as many businesses budgets get tighter while the prices for stands and booths at exhibitions continues to rise, ensuring that your trade show booth presence is maximised is more important now than ever. Doing this doesn’t need to be tricky, or expensive. Here are some simple ways to improve the look and success of your booth at your next exhibition.

Invest in seating

Although they are very exciting, trade shows can be very long and tiring. While a potential customer may walk past your booth, they may not stop to talk and learn out more if they are lured in by the appeal of a seating area at your competitor’s stand. Small seating systems can be bought for a small price, however why not be creative and use things like beanbags to offer a relaxing area to talk business?

Keep your display stand graphics looking new

Even if your printed display stand graphics are not new for the exhibition, take care of them and inspect them before you take them to the show to make sure they are still in good condition. Keeping your standards high will help to give of a professional image – turning up with ripped, damaged, dirty or faded exhibition stands could result in potential customers not taking your offering seriously. We stock a range of cases and carry bags to help store your pop-up stand and all other display stand solutions safely.

Cleary display your brand and its benefits

At an exhibition you need to make an impact on potential customers in a matter of seconds. And whichever impression you make in those vital moments will decide whether or not they stay and take a longer look at your exhibition stand. Make sure your logo is always visible, and ensure your graphics put forward your brand’s main offerings or advantages that are appropriate for that show. Sending out mixed, confusing or inappropriate messages will results in many people avoiding your stand.

Engage with giveaways

Who doesn’t love a freebie? This may be the ‘oldest trick in the book’, but giving out gifts, food or drink is a sure fire way to keep people flocking to your stand. Launching a competition and advertising it on social media prior to the event is also a great way to engage customers, giving them a reason to find your stand initially.


October 18, 2016

Marketers shouldn’t be scared of spooky season, says PrintDesigns

halloween-pumpkin-carving-face-large As we delve deeper into the month of October it can be hard to escape the spooky season with tantalising tales, frightening films and creepy costumes becoming commonplace amongst our cultural landscape. While these elements associated with Halloween may seem scary to many marketing experts, concerned over breaking a carefully formed brand image, PrintDesigns urges promotional professionals to embrace the many exciting opportunities that these fearsome festivities present to businesses in need of a profile (and hair) raising boost.

PrintDesigns is a specialist company with expertise in producing wide format digital printing and portable presentation solutions. The company produces all of its products in-house, inventing in the latest industry equipment in order to offer its clients premium quality and a fast turnaround time.

Mark Thompson, Co-Founder of PrintDesigns said, “Whether it is Easter, Christmas, bonfire night or Halloween, marketers should certainly pay attention to these national events. Consumers will have different motives, needs and desires at every time of year, and it is important to understand these in order to truly speak to your audience.”

While there are certain sectors that may naturally lend themselves towards leveraging this season, such as fashion and beauty brands as well as hospitality and event companies, even the most unlikely of organisations can use creative thinking to form a successful Halloween campaign that is appropriate to them.

Mark continued, “For example at Christmas time, or the weeks just after, people are feeling strapped for cash. This makes it the perfect time to launch special offers and bargain deals. At Halloween, there is a unique sense of fun and mischievousness in the air. Although this season is scary, brands should embrace the underlying sense of play and let the fun and games commence!”

With over a decade of experience helping marketing teams boost brand visibility using premium display stand solutions and other custom printed products, a recent blog post from PrintDesigns offers its clients simple tips on how to utilise the promotional opportunity that Halloween provides.  With the ‘fright night’ fast approaching, businesses must act fast if they decide to use the spooky season to leverage their marketing efforts. PrintDesigns offer an express delivery service on all of its products, including custom printed banner stands as well as large and small format printing for posters, leaflets and flyers.

October 11, 2016

4 scarily good Halloween marketing ideas

halloween Whether you love it or hate it, the world is getting seriously spooky this month as the Halloween celebrations grow closer. And this fancy-dress fuelled season offers a unique and exciting opportunity for businesses to launch creative, fun and downright scary marketing campaigns. Don’t hide away -embrace this weird and wonderful time of year! Here are 4 Halloween marketing ideas (that are frighteningly easy too…)


Competition time!

Halloween is a time known for imaginative fancy dress and extravagant outfits, as well as creative crafts and spooky sweet treats. Challenge your customers to a competition, judging their outfit, their creations or their cookery – whichever is more appropriate to your businesses. The winners could simply enjoy fame on your brand’s webpages, or you could offer a discount on your products for the winning entry.  Not only will this be lots of fun for everyone involved, but it will create an exciting, interactive and engaging social media campaign that can help to grow your customer base, while keeping your existing ones loyal.


Get in the spooky spirit

If you’re in the hospitality business, running a bar, restaurant or similar, draw customers in with incredible Halloween décor. Kitting out your venue with devilish decorations will show that your brand has a personality, acknowledging the events that are also on your customers’ cultural calendar. For added effect, why not launch a limited edition spooky menu or run themed nights, showing off your businesses in an exciting way.


Create themed bundles

Use your imagination to create bundles of products that can be sold together, appealing to the trends of the season. For example, a makeup brand could package up its goods in costume-ready kits, or a food company could sell bundles of goodies and treats that provide everything needed for a fun Halloween party. This can apply to almost any business and if you are stuck for ideas, even offering ‘spookily good prices’ with limited edition offers can be the perfect way to take advantage of this wonderful marketing opportunity.


Go trick or treating!

For children, dressing up as scary characters and spooking their neighbours is an integral part of Halloween. Why not turn this tradition on its head while drumming up new business? Make up goodie bags with sweets and small toys, as well as your business card, flyer or other kinds of marketing collateral, ready to give out to local companies who could be interested in your services.


Of course, alongside seasonal campaigns such as these suggested, attending trade shows and conferences is a scarily good way to promote your business all year round. Browse our range of exhibition stands and pop up displays online to build a professional looking display stand at every event.

October 6, 2016

How to use content marketing to secure trade show success

content marketing It’s no secret that we love printed products at PrintDesigns. If you ask any member of our team they will be able to tell you in full detail why a great looking display stand or any other kind of exhibition stand solution can help your business to excel expectations when attending a trade show. However, we are not oblivious to the ‘elephant in the room’ that is content marketing, and this marketing buzzword is something that all companies should be paying attention to. While a custom printed pop up display stand can make your booth look fantastic, online marketing using great content can help to build up a buzz around your trade show appearance, long before the event actually takes place (and can even be useful in your marketing efforts once the show is over, fully leveraging each attendance). If you want to make the most of your next exhibition, here is how to use content marketing to secure trade show success, and beyond.


  • Publish relevant whitepapers

Your industry peers will be attending each trade show in order to find answers to very specific problems. Research what these problems are, and showcase your businesses expertise by writing and publishing the whitepaper around the subject. In the lead up to the exhibition this can help to give your company an authoritative voice in the area, resulting in many people coming to your booth to learn more.

  • Research the trade show’s hashtag

In this digital age, most trade shows and exhibitions will have a hashtag and their own digital marketing strategy of their own. Research what each trade show is doing and take the opportunity to use it to promote your own business. Use their dedicated hashtag, join in on their online conversations and even approach them to see if there are any possibilities to be featured on their blog or social media pages before the event.


  • Post live updates

Trade shows can be very exciting, and publishing live updates via social media can ensure that potential clients who weren’t able to attend the exhibition can also experience what your brand is up to on the day. Using these live posts it is possible to then form further content once the event is over, using it to help build up a ‘timeline’ or review of the day, and you could also gain more online followers from new clients also attending the event by being involved in the live, digital action.

  • Connect with industry insiders

Industry insiders and experts can often be found at their relevant events and trade shows. Try to locate those that matter the most to your brand to secure interviews, videos or even a guest blog post from these influencers, resulting in some great, targeted content for your business.


  • Write an ‘event round up’ blog post

Once the day is done and the dust has settled, use your social media posts, images, videos, interviews and more to create an engaging blog post, summarising the trade show.

  • Publish your presentations online

If experts from your company gave a presentation at the trade show, don’t miss out on the opportunity to share it online. Publish these presentations on a website such as SlideShare, or simply as a downloadable PDF for your clients to consume. Similar to the whitepaper, this can help to make your brand become a trusted voice amongst your industry community.

At PrintDesigns we offer a huge selection of display stands and other custom printed solutions to support your businesses marketing efforts. Ensure your exhibition stand looks its best, enabling you to create great content at your next trade show, and browse the full range of solutions online.

October 5, 2016

A guide to our pop up stands at PrintDesigns

When designing a corporate trade show booth many assume that the exhibition stand options available to them are quite limited, and as a result many exhibitions and conferences are awash with identical trade show solutions and similar looking stalls. The reality of this is quite different, and at PrintDesigns we have a diverse variety of display stands to suit all stand sizes and budgets, helping our clients to stand out amongst the crowd. One category that we offer is the ‘pop up stand’ and even within this singular stand type we have a wide range of styles on offer. Before you purchase that same old solution, read our guide to the many pop up stands on offer at PrintDesigns.


Express Pop Up Stand

These display stands are a quick, easy and cost effective solution for businesses on a budget. Always a reliable way to leave your stamp on any exhibition, this style is highly popular amongst a wide range of sectors and you are sure to see many booths using an express pop up stand solution during your busy trade show schedule.

pop up stand

Cross Braced Pop Up Stand

With a slightly bigger budget, these exhibition stands can help any company dress their booth to a high quality, professional standard with this top of the range model. Due to the interlocking framework the graphics are re-enforced with greater stiffness, providing a sturdy and sophisticated solution.

Cross Braced Pop Up Stand

Pop Up Stand with Screens

If your brand has a diverse range of video marketing material, a pop up stand with integrated screens can showcase your business in an eye catching way. Whether you have an incredible promotional film, advert or practical product demonstration, stream the benefits of your business to a wide audience with these robust display stand solutions. Each pop up stand is capable of holding a large format screen up to 60” wide, and can also cater for 32” televisions.

Pop Up Stand with Screens

TEXStyle & Fabric Pop Up Stands

Our range of TEXStyle fabric display stand solutions give brands the chance to present their products in a totally unique way. And as well as standing out from other exhibition stands with its aesthetic appearance, these solutions and incredibly practical and easy to use. The rich, dye sublimation printed fabric graphics slip over the frame like a sock, and are simple to fold up and transport around from exhibition to exhibition. What’s more, these innovative pop up stands can stay fresh for every trade show as the unique fabric is machine washable.

TEXStyle fabric display stand

At PrintDesigns, we have been working in the trade show industry for over a decade, and have developed our range of display stand solutions based on the experience gained during this time. To learn more about our selection of pop up stands, or any other kind of exhibition stand models, get in touch with a member of our team today!