Monthly Archives: November 2016

It’s Black Friday – will you be taking part?

Today marks ‘Black Friday’ – the beginning of a weekend of slashed prices on consumer goods, filling the streets with bargain hunters and Christmas shoppers alike, taking advantage of this discount season to get the best deals around. However, just as this sale event seemed to appear in the UK simply overnight, a mixture of […]

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How to build trust with your consumers at your next trade show

In today’s marketing landscape, reputation is everything and this is a topic that seems to be on the industry’s lips lately, discussed in both The Drum and Marketing Tech News this month. In The Drum’s article ‘Trust is the key to the brand management revolution’, it is stated that offline, organic word of mouth is […]

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Why events remain important in 2017

As the world is experiencing a technological revolution, there are certain things that have become a novelty memory to some rather than a viable solution. For example, only a select few people still insist on entering the bank to do a money transfer rather than doing so digitally, some will scoff at the thought of […]

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