Tag Archives: exhibition marketing

Pre-Tradeshow Marketing Techniques Every Event Manager Must Know

Attending tradeshows and business conventions is a great way to network with similar businesses, gain new leads and market your business or product to a new audience. There are a lot of different trade shows to choose from but it is always best to choose those that you attend strategically, identifying what it is you […]

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How to create a personalised trade show experience for visitors

The world of marketing, thanks to the widespread use of the internet, digital technologies and rich data sets, is getting more and more personalised. However, the exhibition, trade show and conference industry is largely left untouched and unable to utilise this marketing opportunity – or is it? This point was argued by Tom Hall is […]

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