Tag Archives: trade shows

Exhibition Expert Explains the ‘Long-Tail’ Benefits of Global Trade Shows

Although essential, the business benefits for attending trade shows across the globe could lie well beyond lead generation and nurturing. As figures from the Fashion & Textile Association (UKFT) have shown that clothing and textile exports have grown 7% year on year, this success has been factored to attendance of European trade shows. Leading producer […]

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The best apps for capturing leads at trade shows

According to the DM News, event marketing is the third most common lead generation strategy – after email and content marketing, with 63% of event managers using events such as trade shows and exhibitions as an activity for lead generation. Traditionally, methods for generating and capturing leads would involve one of these tried and tested […]

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Printdesigns explains why rising marketing budgets should be spent on exhibition solutions

While budgets are just one aspect of business that enters unchartered territory post Brexit and other political revelations, a trend is emerging that see’s CEO’s set aside as much, if not more of their finances for their company’s marketing efforts. This is promising news for the industry and those working in it, yet it is […]

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