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Tag Archives: colour in marketing
Exhibiting at an International Event
If you’re planning to attend an international event or exhibition, then the company has probably spent a lot of money getting you there. This means that preparation is absolutely vital to make sure it’s a success and the business gains value from the experience. Just because you have a formula for success which works every […]
Why You Should Think Twice About the Colour of Your Display Stand
Colour does more than just add visual interest. Our brains evolved to be particularly conscious of colour, for numerous reasons: to identify edible foods, to recognize patterns to avoid danger, and even to communicate. Colours capture our attention, and our reactions to them are deeply ingrained. It is no surprise, then, that colour psychology plays […]