Author Archives: Charlotte

How to make your trade stand match your brand style

You may not know your brand style off the cuff, but you almost certainly have one. The chocolate bar Galaxy’s brand style is one of luxury and elegance; the brand style of ASOS is young, on-trend and professional. Once you know your brand style, and you know how you want your customers to react to […]

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Firms turning to trade shows for sales

In a trend sure to be replicated in the UK, research firm Outsell[1] have predicted that budgets for B2B events in the US markets will soon outpace the growth in advertising budgets. PrintDesigns has seen the effect that good use of face-to-face marketing can have, and is urging companies to start paying attention to trade […]

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Exhibition stand styles to bookmark now and thank us later

Exhibition season is coming soon and right now it seems that everyone is trying to find the wow-factor for their stand which is completely on-trend, but also totally unique. That will stand out at a trade show, but also fit in with their brand and what they’re trying to say. Believe it or not, it […]

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