Tag Archives: business tips

How to Promote a Product Launch on a Budget

When launching a new product, a lot relies on its initial success – and a lot of that relies on how you promote and market the new product before, during and after the official launch. A solid marketing strategy is really important to set off on the right foot, and you may think this comes […]

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Unique Ways to Promote Your Business

Promoting your business can be costly and a waste of time if you don’t reach your target audience. It can be difficult to stand out from the crowd and think of unique, creative ideas to instantly grab attention. From eye-catching ways to glean interest at trade shows and exhibitions to promoting certain products at point […]

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First Impressions Matter: What Your Branding Says About You

“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos, Founder of Amazon Your brand voice, brand message and brand logo all need to work together to build an all-important first impression. Most people make the mistake of thinking branding refers only to a logo and maybe a […]

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