Tag Archives: attending trade show

Scott Randles’s guide to turning leads into sales

So you’ve come away from another trade show with pockets full of business cards, arm aching from plenty of handshakes, and cheeks vaguely hurting from all that smiling. Now’s the time to turn those leads into sales! Just one problem: where do you start? Do your research John Smith isn’t going to be impressed if […]

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Getting the most for your trade show visit

As a marketing professional it’s likely you’ve attended a trade show, manning your own exhibition stand with the aim of generating sales, interest and contacts for your company. If you’ve been invited to attend a trade show as a guest it’s a different experience altogether, but one that you can get just as much from. […]

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