When it comes to engaging potential customers and visitors at trade events and exhibitions, Printdesigns vow it’s all in the finishing touches. As one of the most cost effective marketing tools, branded clothing is an easy and affordable way to showcase a company.
This advice comes direct from one of the UK’s most trusted display stand suppliers, Printdesigns, who are widening their product range due to increased demand. While a booth or display stand is a must at an exhibition, it’s actually quite limited as it is stationary, which means not all visitors will be exposed to your business’s booth.
Mark Thompson, Co-Founder of Printdesigns said, “We often give exhibition stand management tips to our nationwide client base, and this is our latest piece of advice. While display stands and booths are necessary and do play a large part in drawing in visitors, you need to remember that not everyone will pass your stand. Some large events are overwhelming and people can miss out whole aisles of booths.
”By making sure all of your team are wearing T-shirts or hoodies with your company logo and possibly your ethos or mission statement, you can turn your staff into walking advertisements. Of course, it also looks professional and allows other businesses to recognise your organisation as competition.”
It couldn’t be easier for businesses to add the finishing touches to their exhibition stands, as Printdesigns now stock personalised garments and custom promotional products. The skilled printing team use specialised technology to print any design onto fabric, allowing Printdesigns to produce large orders of T-shirts efficiently. Whether it’s a business logo or a branded statement with a call to action on the reverse: ‘We’re at stand B12, come and see us for a free sample!’ Investing in branded clothing means that even when staff are having a break or buying coffee for the sales team, they are still making a difference.
Additionally, Printdesigns has extended its current range to include customised promotional products including pens and USB drives. These are great idea for freebies to place on your booth for people to take, or to pad out a goody bag. As Printdesigns expands its range even further, it makes buying everything you need for an exhibition incredibly easy as it’s all in one place; no need to liaise with multiple companies and chase up delivery schedules to ensure everything is prepared on time.
Mark added, “People often ask us how to get the most out of an exhibition – well it’s all in the planning and preparation. Well-designed exhibition stands and marketing materials which make a lasting impression will play a huge part in generating sales, and now we stock everything you need.”