Autumn wedding fairs are probably some of the most visited exhibitions in the UK, with brides-to-be getting hitched the following summer on the hunt for suppliers and inspiration for their big day. Last year’s National Wedding Shows attracted an impressive 13,000 visitors and other notable bridal fairs pulling in the crowds include The North East Wedding Show and the London ExCeL Wedding Show with a combined visitor number of over 10,000.
The UK wedding industry is worth a whopping £10 billion, and even through a difficult economic recovery it seems people are still willing to spend whopping amounts on the once in a lifetime celebration. According to Hitched.co.uk, the average couple spends around £12,000 on the wedding itself and a further two and a half grand on the honeymoon. This doesn’t include spending on stag and hen parties, travel and accommodation expenses and extra touches. In such a growing market, wedding suppliers can expect to bring in the business – only if they rise above the competition.
As one of the UK’s most affluent industries, the wedding market is busting at the seams with suppliers and service providers, which means freelancers and small businesses need an effective marketing strategy. Exhibiting at big events and wedding fairs is a great place to start, as you are instantly exposed to your target market and engage with potential clients face to face. Printdesigns, experts in portable displays, is urging bridal show exhibitors to stand out from the crowd with an eye-catching banner stand or booth.
Mark Thompson, Sales Director at Printdesigns said, “When you’re at a huge exhibition surrounded by people offering the same service of products as you, it’s vital to do something different. The first step in turning heads is your display stand – make sure it’s large enough to grab attention, clearly displays your business name and a snappy phrase explaining what you do, and try and choose one that looks different from the rest.”
One such range which is guaranteed to look superior to your competitors is the TEXstyle collection of fabric display stands. Unlike conventional stands which are made of PVC or similar, the graphics are printed onto a textile one-piece panel. This gives a heightened appearance with no unattractive panel joins. The benefits of this revolutionary stand are endless, as they are less than a third of the weight and volume of a traditional pop-up stand. They boast longer endurance as graphics can be machine washed, folded, transported and stored without damaging the panel. On top of this they are much more eco-friendly and can be recycled just like other fabrics.
The range offers some really standout designs – from innovative swirl banner stands to curved and concave display stands. Click here to view the entire TEXstyle range and see how they can make your next exhibition more successful.