As temperatures begin to drop and summer slowly saunters away, Brits are urged to battle the encroaching winter chill at this year’s oncoming spate of winter exhibitions. As the majority of winter exhibitions are held indoors to keep the big freeze at bay, exhibitors encounter fresh challenges which require them to think ahead to select bright, stable stands designed to catch the eye.
Printdesigns is keeping exhibitors in the loop with regards to the potential hazards posed by winter exhibitions. With a whole host of festive fairs and exciting exhibitions paving the autumnal and wintry months ahead, events such as Hyde Park’s Winter Wonderland, the East London Design Show and the Real Food Christmas Market are highly popular with the public.
Mark Thompson, Sales Director of Print Designs said, “The great thing about winter exhibitions is that people are in high festive spirits and they want to be entertained. Exhibitions and fairs are a great way to wrap up warm and get out of the house to see something new. It’s still essential to factor in ways to tailor your stand to the public. For example, indoors exhibitions can feel crowded at times; people are colder, perhaps slightly concerned about money or a little irritable about the weather. Despite winter cheer, the cold can make us grumpy! People come to exhibitions to feel joyful so it’s important that exhibitors try to provide that experience as best they can.”
Exhibitors are urged to deflect these pitfalls by drawing attention to their stand using any of Printdesigns’ affordable, colourful options. Exhibitors can select from a multifaceted plethora of durable, sturdy, easy to assemble stands. Fabric exhibition stands offer an innovative and fresh new feel and provide a dynamic visual display that is produced in one piece, offering no unsightly panel joints. Exhibitors can also make use of a vast range of lightboxes and illuminated graphic pods to add extra appeal to their stands, make use of digital exhibition display stands and employ the use of highly noticeable pop up stands. Portable furniture can be added to create a warm, comforting feel and coax revellers out of the chilly air whilst an assortment of feather, teardrop or shimmer flags can be incorporated if you do have to stay outdoors.
Mark added, “Although the right stand and display is essential, it’s important to merge the aesthetics with a warm and engaging approach, being very friendly and engaging with your audience. It’s valuable to present yourself well, focus on your tone of voice and eye contact, ask open ended questions and really have fun on the day. It’s contagious – if you’re enjoying yourself, everyone else will as well.”