Businesses get approximately seven seconds to make an impression on their clients at trade show and in promotional environments, says Forbes magazine. We also make eleven major decisions about people when we first meet them, and especially in an exhibition environment, where judging and making your mind up about a product or service is the […]

There are seven different elements of design that can be used to create innovative and attention-grabbing graphics when it comes to exhibitions and trade shows. When considering how best to kit out banner stands and display materials, it is important to consider how to implement each of the seven elements: line, colour, texture, size, space, […]