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Category Archives: Help and Advice

A marketing manager’s essential tradeshow booth checklist

Every marketing manager knows that the key to running a successful exhibition stand is in proper preparation. While this may stand true for a wide range of tasks and in many industries, anyone who has ever attended or has been responsible for organising a trade show booth – from training staff to designing the banner […]

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How important is networking at a trade show?

Do you know your business goals, aims and objectives when attending a trade show or exhibition? There are lots of reasons why you should make travel arrangements, organise great display stand solutions and train your staff, ready to make an impact at your industry’s focused trade show event. But should networking be one of them? […]

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Ways to promote your next event that you might not have tried

The value and importance of attending trade shows and exhibitions is something that is often recognised by business owners and marketing professionals, but taking the plunge and hosting your own event can seem like an entirely different task. When responsible for funding your own event, it also means that your business risks more than just […]

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