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Meta
Category Archives: exhibition stands
Businesses can reach customers better with an online and offline strategy
In a hyper connected world that is fuelled by the Internet, it is easy to see why many marketing professionals are using ‘virtual’ tactics such as online advertising and social networking in order to reach their customers instead of ‘physical’ marketing techniques. However, choosing a strategy that relies on only one form of media may […]
Getting the most for your trade show visit
As a marketing professional it’s likely you’ve attended a trade show, manning your own exhibition stand with the aim of generating sales, interest and contacts for your company. If you’ve been invited to attend a trade show as a guest it’s a different experience altogether, but one that you can get just as much from. […]
Why the colour of your exhibition stand matters
The process of planning a trade show attendance is very complicated but contrary to popular belief, the task of securing a place at a trade show is the easy part. Once you know the size and shape of your exhibition stand or tradeshow booth you then need to dress it accordingly to spread your brand […]