Promoting your business can be costly and a waste of time if you don’t reach your target audience. It can be difficult to stand out from the crowd and think of unique, creative ideas to instantly grab attention. From eye-catching ways to glean interest at trade shows and exhibitions to promoting certain products at point of sale, here are some unique ideas to market your brand.

Lifesize Cardboard Cut-outs

Cardboard Cut Out for Exhibition Stand

Fun and quirky, a lifesize cut out of somebody (a brand ambassador, a celebrity, a mascot, a superhero) is a guaranteed way to attract attention. Self-standing and printed from photographs, a cut out can point to a certain place such as a new product or a place to sign up to a newsletter or enter a competition. The cardboard cut-outs can even have messages at the bottom or speech bubbles with captions!

Digital Display Stand

These are obviously a larger investment however Printdesigns also offers the option for businesses to hire a digital display. With LCD screens and iPad holders, it’s a great way to get interactive with your target audience.

Floor Graphics

Promoting your business on the floor is a great idea for events and exhibitions. When people visit your stand they will be welcomed from all sides by your branding!

Air Displays

Draw the eyeline of your visitors up high with the use of colourful air displays. These can be hung from the ceiling and as suspended display, offers something different than everybody else at a trade show.

Body Banners

Why not make your marketing material portable with body banners?! Get your staff to promote your business on their back. They can walk around an event or up and down the high street, handing out flyers to promote your business. Now that’s different!