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Meta
Monthly Archives: August 2017
How to make your trade stand match your brand style
You may not know your brand style off the cuff, but you almost certainly have one. The chocolate bar Galaxy’s brand style is one of luxury and elegance; the brand style of ASOS is young, on-trend and professional. Once you know your brand style, and you know how you want your customers to react to […]
Firms turning to trade shows for sales
In a trend sure to be replicated in the UK, research firm Outsell[1] have predicted that budgets for B2B events in the US markets will soon outpace the growth in advertising budgets. PrintDesigns has seen the effect that good use of face-to-face marketing can have, and is urging companies to start paying attention to trade […]