The hugely popular Ideal Home Show at Christmas has expanded for 2014, with an exhibition in Manchester as well as London. The Manchester edition of the festive event will be held at EventCity from 14th-16th November, then Earls Court will host the flagship London show for the last time on 19th-23rd November, before moving to London Olympia in 2015.
The Christmas edition of the Ideal Home Show features an impressive celebrity line up including TV chef Gino D’Acampo and interior designer Laurence Llewelyn-Bowen. The London show boasts 700 exhibitors, not to mention countless live demonstrations, entertainment, a restaurant and bar and even an ice rink. The festive shopping event is a one-of-a-kind winter wonderland, featuring exhibitors across a wide range of sectors including home décor and interiors, food and drink, fashion and beauty and Christmas gifts.
Mark Thompson, Sales Director at exhibition stand manufacturer Printdesigns said, “People keep saying that the age of the exhibition is over, there is no need for these kinds of events in a world of growing ecommerce. But decisions such as this, to expand the Ideal Home Show at Christmas to a second location outside London, just proves how relevant trade shows and events are. The era of face to face marketing is going nowhere, it is still as effective as ever.”
Indeed last year the festive Ideal Home show attracted a record 90,000 customers at the Earls Court location, which is an incredible opportunity for any business. Having a presence at a large event such as this can have an immediate effect on sales, as visitors spend on average five hours shopping for new products and services. It is also a great opportunity to showcase brand new goods in the pipeline for the new year ahead.
Mark added, “The exhibition industry is thriving, and exciting events make a great family day out. Of course it’s not only important to turn up – exhibitors need to be prepared to take on the competition with impressive banners and display stands, and giveaways or competitions also draw attention to your booth.”
Printdesigns is frontrunner in the industry, offering state of the art printing technology and fantastic value for money. The versatile range caters for all budgets, styles and industries and even include specialist outdoor display stands. The graphic design experts, based in Staffordshire, also offer bundle deals which are perfect for first-time exhibitors or businesses who want to purchase everything they need all in one place.