London Olympia recently announced that three exhibitions booked at the venue have increased their trade space, further emphasising the current growth of the exhibition industry. The venue is being forced to accommodate show growth, as trade events in all industries are constantly developing and attracting more exhibitors and visitors. As the exhibitions and events sector continues to advance, Printdesigns is issuing a rallying cry to all businesses to ensure they are ready and prepared to take full advantage of the opportunities presented.
The London Drum Show will occupy two levels of the venue in The Olympia Conference Centre and Olympia Central Level Two, instead of the previously agreed space. The Allergy & Free From Show has upgraded twice, starting in the Olympia West then advancing to Olympia National and now heading for the Olympia Grand. Additionally, the organiser of Cloud World has confirmed bookings at Olympia Grand for 2015 and 2016 following successful slots at previous venue Olympia National.
With many exhibitions and trade events going from strength to strength, now is the time for businesses to up their game and prepare for the fierce competition at such events. Damning statistics have been revealed shining a light on companies not taking full advantage of exhibitions; for example an estimated 80% of leads generated at industry events and trade fairs aren’t followed up. Moreover, a fifth of businesses don’t calculate the ROI on their display stands.
Mark Thompson, Sales Director of Printdesigns, says, “It is shocking to think that companies nationwide – big businesses and SMEs – are missing these crucial opportunities at these industry focused events. There aren’t many chances these days to interact with your target demographic face to face, so it is absolutely vital that businesses take full advantage at exhibitions. As for working out the return on investment of exhibition stands – what’s the point of spending a fortune on a display stand or digital booth if you don’t know how many more leads or sales it contributed to?”
Many businesses try to attract visitors to their stand with cutting edge technology and flashy literature, but it’s just as important to have a competent sales team who can build rapport with potential customers. A simple but eye-catching banner stand or pop-up display can also do the trick, so a company logo, product or service sticks in visitors’ minds.
Printdesigns firmly believe that effective graphics and striking display stands shouldn’t cost the earth for businesses. The company offers the best value for money in the UK on its range of roller banners, fabric exhibition stands, promotional displays and digital display stands. With the interest in trade events surging from all sectors, businesses small and large need to think about how to creating an impact at exhibitions without overspending on design features.