This month Ocean Media announced the National Wedding Show ended its spring season triumphantly, with a 21% increase in visitor numbers since spring 2014. The bridal extravaganzas featuring over 600 exhibitors visited Manchester, Birmingham and London across eight days and drew in crowds in their thousands. Exhibition experts at Printdesigns are encouraging wedding suppliers to take advantage of this boom in attendance and sign up for more events in the run up to the busy wedding season.
Printdesigns Co-Founder Mark Thompson said, “This is quite a significant increase in 12 months, so it’s a great opportunity for suppliers in the wedding industry to take advantage of this surge in interest and build momentum ahead of the wedding season. Our advice to suppliers would be to sign up to as many exhibitions, fairs and events as possible to expand outreach and speak to your target audience face to face.”
The National Wedding Show is one of the biggest in the UK and showcases the biggest high street names such as Debenhams, John Lewis, House of Fraser, Moss Bros, Sandals and Thomas Cook. Far from being an ordinary exhibition, the event also featured a champagne bar, afternoon tea room and a professional catwalk show. However it’s not just the large events that can gain exposure for your brand.
Smaller wedding fairs, held at venues such as hotels and other wedding venues are also successful in locally raising the profile of wedding suppliers. Many suppliers are small businesses, and many only operate locally or regionally so these smaller regional events are ideal. With smaller numbers of visitors it can also be easier to strike a conversation with potential customers and build rapport with them.
Mr Thompson explains, “Large and small events both have their advantages – while huge events such as The National Wedding Show guarantees a phenomenal attendance, places there are often out of budget for small businesses. But other wedding fairs can be just as effective in securing clients as you have less competition and more chance of greeting every visitor to your stand. Whether you are exhibiting at a small or large event, make sure you have an eye-catching display stand which encompasses the company ethos and services.”
Printdesigns is the market leader in customised exhibition displays, each one designed to capture attention and make a lasting impact. The company uses the latest specialised equipment to create flawless results and a professional look, and every product is manufactured here in the UK.