When preparing to attend a trade show, there are countless tasks to juggle. Eventually however, you feel ready; your new TEXStyle display banner stands are looking great and you are confident in the team assembled, intended logistics and strategy for the day. After endless planning, it is important that as many people see your carefully crafted message as possible. Success is only guaranteed once visitors come to visit the stand you have spent so much time arranging.
It’s impossible to ignore the importance of social media for marketing efforts and when used correctly, it can also be an irreplaceable tool in any exhibitor’s toolbox. Here we talk you through the top 5 ways to use social media to ensure your customers, old and new, are flocking to your stand every time.
1 – Join in the conversation: Research the hashtag (#) for your shows.
Every major exhibition will have a hashtag. Make sure you use it in all tweets relating to the event to show others you are involved, and also to guarantee re-tweets from the show itself!
2 – Show your knowledge: Share and create content that appeals to visitors.
Share existing or create your own content that addresses the business issues and challenges faced by those attending the show. Always relate it back to how you can solve these problems, and invite those interested to come and learn more by visiting your stand.
3- Make a buzz: Create an exciting event and shout about it!
With so many booths to go around, create an event that makes your stall impossible to miss. It could be a giveaway or a photo opportunity – anything you can broadcast creatively over social media will ensure you are the talk of the show.
4 – Location, Location, Location: Don’t forget the obvious; tell your clients where they can find you.
Make it easy for your future clients to find you. Tell the world via social media exactly where and when they can find you throughout the day.
5 – It’s who you know: Connect with targeted clients on LinkedIn and invite them to your booth.
People respond to personal invitations, and professional social networks like LinkedIn are perfect for reaching out to those who may be interested in your service.