|As the recession looks set to continue way into 2010 and businesses prepare for a difficult time ahead, developing tried and true strategies for securing new custom is more vital than eve|
A purpose designed exhibition stand is one such way of standing out from the crowd and wowing passers by at any event, seminar or function. Arguably the first step on the road to starting potentially lucrative conversations, a higher profile can help to divert footfall towards products and services on display. Exhibition stand suppliers and portable presentation system specialists Printdesigns have helped thousands of companies to get creative with their stands in order to yield maximum results. Here they share their top tips on finding the right exhibition display stand.
There’s a massive variety of different types of exhibition stands and choosing the right stand for a given situation – pop up stands, shell clad, banner stands, modular, twist banner, folding panel – the list is endless. Picking the right system can be extremely difficult, especially during the current financial climate where all investments should be correctly placed.
Top Tip 1: Shop Around for the best Exhibition Stand Deals
Shopping around never goes out of fashion however the financial markets are performing. If you put the time into finding the right display system, you could make huge savings in the process and will end up with an exhibition stand solution that will serve you well over a number of events, rather than just being used the one time. Get a feel for the different stand systems available and the various printing options. Bear in mind that some exhibition stand firms will add on hidden extras and you will need to factor in the cost of graphics, printing, construction and dismantling. Depending on the type of exhibition stand you choose, there may also be storage costs to consider.
Top Tip 2: Are Your Exhibition Stand Graphics Long Lasting?
Always check how your graphics are being added to your stand and that the solutions being used are extremely hard wearing. This will expand the life of your exhibition stand and save money in the long term. You can purchase replacement graphics for a banner exhibition stand at a later date or mix and match marketing messages with a choice of graphics for various products or services that you may offer. The graphics should initially be long lasting to ensure a maximum ROI. You also want bright, vivid colours from high quality printing to ensure your stand makes an impact at the event.
Top Tip 3: Check the Warranty on your Exhibition Stand
Check with the retailer that your stand is covered by a warranty. Ideally you need either a warranty or exhibition stand insurance to save money in the long run. A warranty on your exhibition stand also shows you that the retailer has faith and confidence in the products they are selling.
Top Tip 4: Stock Up On Exhibition Essentials
Exhibitions are busy times so you’ll want to be manning your stand and demonstrating your products, not popping to the shop for tape or trying to find spare bulbs in an unfamiliar town. Carrying spares and essentials such as Velcro tape to hand position display boards will save time and reduce stress levels on the day. It’s not just the practicalities of your stand you’ll need to add to your essential checklist – be sure to have enough business cards printed and spare letter headed paper on hand to provide visitors with a means of contacting you after the event.
Top Tip 5: Don’t Forget Interior Stand Displays
While it’s easy to get carried away planning the exterior look of your exhibition stand, don’t forget to consider how you’re going to make an impact with the interior. Aside from furniture, you’ll need to consider any AV display equipment and stands for literature such as company brochures as well as seating and work areas. If you plan to have desks or tables on the stand, perhaps in a consultation area or reception corner to sit down and speak with clients, you can mix and match your main exhibition stand with a desktop pop up exhibition stand display. A desktop pop up creates an eye catching, modern visual backdrop and sits on a table or desk within your stand. It’s also compact so you can use it to reinforce key messages without losing out on valuable space.
For more information on the range of exhibition stands offered by Print Designs, please visit their website at http://www.printdesigns.com/ or follow them on Twitter at http://twitter.com/Printdesigns