Exhibition stands are hired by companies with the aim of gaining customers. Participating in an exhibition can help you to secure lifetime customers. Companies should pay extra attention to a few things.
• What are you displaying?
• How are you displaying these items?
• What message are you passing to the visitors?
The success of your exhibition hugely depends on the above factors. Here are two ways to turn your exhibition stand visitors into long-term customers:
Demonstrate your product
Visitors can understand your product better when demonstrated. Almost every exhibitor explains the product verbally which often results in a lack of interest by visitors. Even if a visitor is interested, you cannot expect him to remember each and every feature of your product explained by you.
Demonstration is also good for proving to customers that what you are claiming about the product is not false. This increases visitors’ trust in your product.
Distribute the product
If you are exhibiting products that can be distributed then it is highly recommended to do so. For instance, if you are exhibiting food products, you can keep samples for taste. This will make the purchase decision easier for visitors, increasing the possibility of them buying it. If you are exhibiting products that cannot be distributed like laptops then make sure you distribute pamphlets or brochures that give detailed information of product. You can print your contact numbers in these pamphlets.
You can distribute samples of your product which will make the visitors actually use it without investing. This is just another way to gain customers’ faith.