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Tips to obtain a competitive edge via exhibition stand designs

The increasing popularity of exhibitions has propelled marketers to focus more on exhibitions and trade shows rather than television and print media. However, this has also increased competition levels immensely. It is for this reason that exhibitors should come up with new techniques to attract prospects or customers. Exhibitors or marketers can now achieve this via an effective exhibition stand design.

Below are some tips that will prove useful when designing the exhibition stand.

Use of banners and posters

The use of attractive visuals can certainly prove to be useful when it comes to designing your exhibition stand. It can capture the attention of the audience and draw them towards the stand. This task can be made simpler via the use of banner stands. As the name suggests, these stands hold the banners or posters in a firm position and in such a way that it can even be viewed from a distance away. Ensure that any banners are attractive and contain bold, large and clear fonts for better visibility.

Use of attractive colours

Colours play an important role in enhancing the look and appearance of the overall exhibition stand. Opt for colours which reflect the personality of your organisation.

Ensure that you keep these factors in mind when designing your exhibition stand.