One of the main motives behind participating in an exhibition is attracting visitors and convincing them to be your customer. This is why exhibition stands should be decorated in a way which is eye-catching.
How can you attract visitors?
Use different types of display stands which suit the characteristics of your product/brand. For instance, literature stands cannot be used to display cosmetics. They should be restricted to leaflets, brochures, books, etc. Use the most suitable stand that matches your marketing strategies and campaigns.
Lighting your display stand is another good way to attract those all important visitors. Using spotlights to enhance the features of your product or in the background can work wonders in highlighting the areas of the exhibition which you want to draw attention to.
Combining two display stands or using more graphics can also be a fantastic way to attract visitors, which will help you to standout from the crowd.
There are many other things like playing music in the background, adding some add-ons to your exhibition stand and using different forms of texts and graphics will help to attract more visitors to your exhibition stand.