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The Printdesigns Guide to Increasing Attendance and Engagement at your Exhibition Stand

pop up stand with LED lightsWith 15 years marketing and advertising expertise under their belt, Staffordshire based printing company Printdesigns are sharing their knowledge with local and national businesses.  When competing with hundreds of other stands and booths at exhibitions, the marketing gurus want to get the message across that it takes much more than an attractive display to win over customers – but it’s a good place to start.

Mark Thompson, Sales Director of Printdesigns said, “The expression ‘standing out from the crowd’ is never more relevant than at huge marketing events such as trade shows, exhibitions, fairs and festivals.  To grab the attention of passers-by, businesses need to invest a lot of time into research and planning for the design of booths, displays or stands.  The artwork must be eye-catching and leave potential customers wanting more; this is where the rest of the sales techniques come into play.”

While the exhibition stand is the crucial tool to hook attendees, Printdesigns are a firm believer in not blowing the budget on it.  Their exhibition stands offer the best value in the UK, and the industry leaders also put together budget stands and bundle deals at extremely competitive prices.  Printdesigns are currently offering two high quality Budget Roller Banner Stands for just £75, which are perfect for transporting to shows and fairs as they assemble in two minutes.

Mark continued, “Once you have a potential customer hooked from the visual display, you need a chirpy sales team to keep them engaged at your exhibition stand.  Whatever services or products your business is promoting, it’s important to have examples for them to look and touch or slideshows on tablets they can take control of themselves.  This is an important part of the engagement process, which leads to trust between the consumer and the business.”

As well as being the go-to brand for the best budget banner stands which don’t compromise on quality, Printdesigns also offer a range of digital display stands which can be used for holding iPads and tablets.  With such a variety of marketing solutions ideal for exhibitions and trade shows, Printdesigns are the first choice for businesses across the nation searching for reliable, durable and affordable display stands.