UK-based printing and portable marketing solution experts Printdesigns is urging corporate clients to organise their marketing materials and look for 2015 trade shows to attend during the lull of winter. While commercial businesses such as shops, restaurants and hotels may thrive during the holiday season, many B2B businesses experience a quiet spell which is hard to avoid.
Work can dry up in offices throughout December, which is why it is critical for companies to ensure they increase business in the new year. One of the best ways to do this is to attend industry events, exhibitions and trade shows to reap the benefits of face to face marketing.
Mark Thompson, Sales Director at Printdesigns said, “December is known as the quiet business season, with many companies closing towards the end of the month or a number of clients going away on holiday. Although this can be normal it still signals alarm bells for managers and owners, who need to ensure it’s business as normal from January 1st. We urge businesses to use this extra time wisely and research the range of events they could take part in throughout 2015.”
The exhibition industry is constantly growing, a fact which disputes the common notion that face to face marketing is a dying method. London’s National Wedding Show recently enjoyed an 11% annual increase in attendance, with over 16,000 visitors flocking to the Earls Court show in September. Other exhibitions have also noted record visitor numbers this year, including Destinations: The Holiday and Travel Show, which was celebrating its 20th year in 2014. These statistics are not the negative figures of a struggling industry, as exhibiting proves a successful way to bring in the business.
Mark added, “The facts are plain to see – any organisation who isn’t attending trade shows and events is missing a huge opportunity to increase profits. If you do use this spare time to arrange exhibits, make sure you are prepared and order in your display stands and marketing material for your booth well in advance.”
Printdesigns offers a huge array of exhibition stands to suit all budgets – the company is renowned for its value for money and special budget deals. It also offers an exhibition bundle deal for companies new to exhibiting who may not know exactly what they need. The newest displays added to the Printdesigns collection is the TEXstyle range, which are made of fabric instead of PVC so are washable and incredibly easy to transport.