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Prepare for outdoor exhibitions

Now that spring is here, outdoor exhibitions may seem less of a daunting prospect… and yet, they need particular planning as your stands will need to be eye-catching but hard-wearing.

Size
For larger events where you need to attract attention and make an impact from further away, freestanding Feather or Teardrop Flying Banners can be as tall as 4.7m with a graphic size of 1.1 x 3.6m.

For smaller events, a more traditional pavement A board sign may be more appropriate. This allows you A1-sized posters on both sides of the sign; however, its assembled height of just less than 1.2m means it will not be as visible from a distance as the larger Flying Banners.

Type

Some models of outdoor signage may be more appropriate than others. The Pop up Display Tunnel is an original model, and would definitely look the part at a dog agility or agricultural show.

Weather conditions
Outdoor display stands need to be secured, often with hollow plastic bases that can be filled with water or sand. Other options can include spiked bases and pegs.

You also need to consider the material used in the banner, as mesh is more suitable for stronger winds than PVC.

Take potential exhibition conditions into account and plan accordingly. You don’t want to spend your time preventing your stand from blowing away as opposed to talking to your customers, nor do you want to give the impression that you have not planned the event properly.