The UK government has announced that it will create four new Enterprise Zones in the UK this year. The zones, situated in Birmingham, Bristol, Leeds and Sheffield are expected to create more than 24,000 new jobs in the next four years as part of plans to stimulate sustainable, economic growth. With breaks on business rates and affordable leasing, the zones are designed to encourage new businesses to start trading.
Along with the discounts on office space, enhanced capital allowances and access to superfast broadband, any organization planning on using the zones as a base would be well advised to invest money saved on leasing and start up costs in marketing equipment such as affordable pop up stands, suggests exhibition experts, Printdesigns.
Mark Thompson from Printdesigns said, “Conferences, exhibitions and seminars are a fantastic way for startups to connect with their target market and make an instant impression. Whereas other channels such as telesales, mail drops or internet marketing can take a period of weeks or months to kick in, an exhibition is a chance to meet pre-qualified visitors face to face and instantly start to build a rapport and network of contacts.
“Of course, competition at an event is always going to be fierce with a number of other businesses in the same room all pitching for the same budget but, you can up your chances of success by investing in an eye-catching exhibition stand, preparing clear, succinct marketing material and ensuring staff members are professional, polite and know the product or service inside and out.”
A stand such as the express pop up stand from Printdesigns ticks both the budget and practicality boxes. A quick and easy way to achieve a professional exhibition presence,
the express stand can be constructed in just a few minutes with no specialist training required. Available in a choice of three, four, five and six panel designs, magnetic fixings are used to attach the graphic panels to the frame, rather than a traditional hook and node system.
For a complete exhibition solution ideal for new businesses, the 3×3 cross braced complete pop up stand kit features a self locking frame which forms a rigid wall structure, magnetic graphic panels, a full set of bespoke graphics, transit case and counter. Ready to use out of the box, it can be used and reused giving great value for money.