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Planning your booth

First things first, you need to set concrete goals and objectives for your exhibition stand and decide exactly what you hope to achieve.

Your budget will determine many aspects of your exhibition experience. It is essential to work out how much you want to spend, and then stick to it.

Choosing a space is not easy. You need to take your budget into account, of course, but also weigh up the advantages of size and position, and also how you can fill that space. Spaces in high traffic areas are maybe more noticeable, but they will also be much more expensive.

Designing the space also requires a great deal of thought. Open designs will prove more attractive to visitors, so don’t cram your booth full of pop up displays and furniture. This will also save your budget from too much expensive equipment!

Try and build up as opposed to out, if the exhibition hall will allow it. Banner stands come in different heights, take up less floor space, and can also be double sided. Rather than going over the top with pop up stands, take the approach that less is more, and ensure that those you do buy are well-designed and have powerful a powerful effect on passers-by.