Trade shows are about making contacts and developing professional relationships, and most business transactions occur after the event has finished.
In order to maximise the potential of any burgeoning business opportunities, however, it is important to make an impact on people during the trade show. They need to remember who you are and what you do.
Here are some tips on how to make your trade show booth memorable for your visitors:
1. Show case your new products or services. People are attracted to innovation, and will be more likely to stop and engage with a trade show display that offers something new. They will also be more likely to remember it post-exhibition.
2. Reinforce your brand image. Make sure that graphic displays for display stands communicate a consistent message and are visually striking. People remember images, so don’t overload displays with information, but aim for a strong visual impact on your banner or pop up stands.
3. Start increasing the visibility of your company before the event. Pre-show promotions, event invitations, social networking etc. will help to attract more attention to your company, and raise the profile of the brand. If people recognise the brand and are interested by what will be on offer, they will be more likely to stop.