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How to inform your audience

Your message can communicated in various ways, and when designing your trade show exhibition, you need to ensure that the different elements you use are coordinated and deliver a coherent and clear message.

Pop up and Banner Stands
The graphic panels used on pop up and banner stands need to designed to create a visual impact. They need to communicate your core message but no more. Their function is draw visitors in and to make them curious. Use high quality, relevant images and concise text that tell the visitor what’s in it for them.

Presentations
Interactive presentations are a particularly good way of engaging visitors. You will be unlikely to hold anyone’s attention for long with a monologue, so tailor the presentations to customers’ needs and listen to their experiences and questions. If presented in a professional way that does not make the visitor feel pushed into buying, they will be far more receptive to your message.

Literature
Make sure you have ample literature available to hand out to visitors. If this is presented in literature holders, it can add to the design and layout of the exhibition stand whilst also providing more detailed information for prospective customers.