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How to achieve a competitive edge at exhibitions and trade shows?

Attending exhibitions and trade shows is an excellent way of increasing the reach of your organisation. In fact, exhibitions and trade shows provide you with greater access to prospects. However, competition is inevitable when it comes to such a popular marketing platform.

The following are some ways in which you can stand out from the crowd and obtain a competitive edge:

Exhibition Stands

The use of exhibition stands is one of the ways in which you can increase the footfall at your exhibition stand. Moreover, you can give a professional appearance by using pop up or banner stands. Such stands are easy to set up and assemble. You can also reuse them at different exhibitions.


Make sure that you select attractive graphics to promote your products and services in an efficient manner. These banners and graphics should be relevant to your products and services. In addition, use attractive slogans to get a greater impact.


Use a large bold font. The font should always be visible even at a distance. Seek the help of a professional copywriter to write your advertising copy.

Sales Staff

Appoint skilled sales-staff to achieve the right sales results. Train them properly and ensure that they can give the desired impression to the customers with their sales pitch.

Professional Exhibition Stand Suppliers

It is advisable that you seek the services of a skilled exhibition stand supplier when you are in the process of designing a new exhibition stand or adding graphics.

Follow the above mentioned steps and witness the positive results for yourself.