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Exhibition stands – Three ways to attract an audience

Exhibition stands are a gateway for your trade show participation success. You should ensure that the exhibition stands you select are appropriate for your products and services. You want maximum people to view your trade booth.

Here are a few ways you can ensure maximum visibility.

Use pop up exhibition stands

Pop up exhibition stands add a professional look to your trade booth and at the same time look appealing. These stands are effective to impart the intended message to your target audience. Having an eye-catching design along with impressive text can make visitors stop and have a look at your stand. Another good thing about pop up exhibition stands is that they can be easily taken to different locations. Hence, they can be used for a number of exhibitions. You can also use these exhibition stands for client presentations as a back drop.

Contests

If you include lucky draw contests in your exhibition stands, then people will show interest in your stand. This also facilitates customer interaction in a fun and interesting way. With lucky draw contests, you can also gather information about your present and potential customers through lucky draw coupons and forms.

Product demonstrations

You can also have a separate demonstration area next to your exhibition stands. You can demonstrate the functioning of your products and emphasise on their salient features. This can also help to create a sense of excitement around your exhibition stands. You can also entertain customer queries about the products during the demonstration. Sampling is another way you can engage the audience. Sampling forms a major part of your product testing.