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Essential exhibition furniture

Once you have designed your graphics and chosen how you want to display them, it’s time to turn your attention to the other pieces of furniture necessary for any exhibition stand. You do not want your audience to be passive, so you need to engage and interact with them.

Presentation furniture such as literature holders provides a stylish and space-saving way to encourage your visitors to take away more information about your products and services.

You need, however, to encourage an exchange between your representatives and your visitors, so you have to make sure you provide the space that allows this to happen.

Pop up counters are practical and can also add to the visual impact of the display, particularly those that allow you to add wraparound customised graphics.

They create focal points where visitors can talk with your employees, ask questions and have informal chats. They also provide a place to fill in forms, which is essential if you are hoping to use your exhibition display to recruit new leads.

Promotional counters have the added advantage of a brand-able header panel, which makes them eye-catching and an invaluable tool if you are planning to put on any product demonstrations.