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Building a booth on a budget (1)

Exhibiting can be an expensive business, despite all the potential benefits that can result from the experience. Thorough planning is essential in making sure your budget remains under control and to ensure that your exhibition is a profitable undertaking.

Exhibiting doesn’t have to cost the earth, however. Impact is not necessarily directly proportional to the size of the exhibition space, for example. Choosing a smaller booth will cost less, and just means you need to think hard about how to get yourself noticed.

Make sure everything has a specific purpose. Over-crowded stands should be avoided, so think very hard about whether the equipment you are bringing is justified.

Banner stands can be very attractive while taking up relatively little floor space. They come in various heights, which can help get your stand noticed. They are also available in double-sided models, which make them visible from several angles, and allow two different graphics with one footprint. They are designed to convey a message, so make sure that the message is clear and powerful.

If you have fewer banner stands or displays in your booth due to lack of space, avoid the temptation of putting too much information on the banners you do have. They still need to be designed for maximum impact, and too much text will kill that effect.