For businesses that attend a lot of trade shows and rely on exhibitions as their main marketing practice, versatility is a key factor. Exhibitions and events can be held in a variety of different venues and attended by many different demographics so businesses need to be prepared for all prospects and eventualities.
PrintDesigns, an industry leader in exhibition stands and portable advertising solutions is calling on businesses and companies to be fully prepared for these events.
“These days for many businesses there are limited opportunities for face-to-face marketing and advertising,” explains Mark Thompson, Sales Director of Print Designs. “That’s why when you do get the chance to speak to customers in person everything has to fall into place. To engage as many new clients as possible you need an eye-catching display, excellent communication skills and unique marketing materials for them to take away and remember you by.”
Exhibition stalls at venues can differ greatly in size and shape, which can make choosing the ideal versatile display stand difficult. PrintDesigns suggest opting for a double sided banner stand, ensuring that you can attract audiences from all directions regardless of where your given designated spot is. With the double sided exhibition stand businesses can choose different graphics to display on each side, in order to catch the attention of traffic headed in numerous directions. Banner stands are ideal for taking to trade shows as they are quick and simple to assemble, and easy to transport to and from venues.
For businesses who want to go the extra mile and have more than one display stand, PrintDesigns offer an exclusive bundle deal. If you are expecting a large area to be allocated to you, you need to utilise all available space which is made possible with the two roller banner stands, a large pop-up stand with spotlights, wheeled tabletop and a literature dispenser. Mark added, “Our exhibition bundles contain everything you need for a successful show or event.”